| NASCAR Fans Are Not Stupid | ||||||||||||||||
| Fox continues to take advantage of NASCAR fans | ||||||||||||||||
Dateline: March 26, 2001
If there is one thing that makes me angry it is when someone shafts me and then tells me it is
for my own good.
From the very beginning Fox has used NASCAR and it's fans as one big money grab. Fox apparently
doesn't think that NASCAR fans are smart enough to realize that they are being used, and won't
complain much if they do notice.
First it was the sponsor fiasco at Daytona where only advertisers who bought time during the
broadcast were shown or mentioned during the race. NASCAR stepped in and got that corrected
very quickly, however the broadcasters still refer to the drivers by name, car number or color but
rarely by sponsor.
New Low
Later this season Michigan, Richmond and The Winston, not to mention the vast majority of Busch series
races, will all be broadcast live on FX which many NASCAR fans are not able to receive.
This weekend during the pre-race show and again during the race Fox told race fans that they had
heard our complaints about not being able to watch the races because they were on FX. Their
solution? Instead of simply broadcasting the races on Fox where the majority of NASCAR fans can
see the races they want you to call your cable company and demand that they purchase FX from
Fox.
We are being used by Fox to sell their obscure FX network to cable providers and it's just not right. NASCAR
fans are famous for being fiercely loyal to the sport and its sponsors and Fox is counting on us to
make a financial winner out of FX.
What Should Be Done
NASCAR fans need to continue to voice their opinions to Fox. We represent a strong voice, and a critical
demographic that they need to please in order to keep selling commercials to their advertisers.
In general I believe that Fox is doing a good job covering the races. I think the broadcast team is
coming together nicely (with one annoying exception) and the shows are entertaining and informative.
However, I deeply resent being held hostage by Fox, being denied the Busch races and three key
Winston Cup races just so that the FX network can thrive.
If you have an opinion on this subject please feel free to send your comments directly to Fox at:
feedback@foxsports.com and/or
nascar@fxnetworks.com.
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