Old time NASCAR fans who just recently stopped referring to the annual pre-Daytona non-points race as the Busch Clash instead of the Budweiser Shootout will have to train themselves all over again.
NASCAR announced recently that the race has a new sponsor for 2013 and, of course, a new name to go along with it. The Sprint Unlimited will unofficially kick off the 2013 NASCAR Sprint Cup season with pole winners from 2012 plus former winners of the event battling for a nice cash prize one week before the 2013 Daytona 500.
This new name will definitely take some getting used to.

Comments
With so many sponser changes year after year. Why not have a competitive sponsors during the previous season to determine who gets to run The Clash.
roll the competing CEOs into a 4 cyl. puddle jumper for 20 laps during pre-race periods. make some cash off the funny 3 piece suiters that drive desks
i dont like the new name no matter who the sponsors are!