NASCAR has been explaining away the empty seats in the stands and blaming it on economic conditions. While there may be some truth behind that it does not explain why NASCAR television ratings are also down from last year.
According to this informative chart at Jayski the March 18th Bristol race is the only race this season to gain viewers over 2011. Sadly, even that gain still leaves numbers far below the viewer counts from 2009 and 2010.
If you were king for a day what would you do to revive a sport with consistently slipping ratings and attendance? How would you fix NASCAR?